Phoenix 2.0: our biggest update ever. Built to help APOE4 carriers Beat the Odds

Hi Phoenix friend,

Open the app today and you'll barely recognize it.

Phoenix 2.0 is live — the biggest update we've ever shipped. Scroll down for the long lsit of new features, but here’s a sneak peak":

• A full redesign of the app and the website. A new way of looking at your whole health picture.

• A clinical-trials matching engine (Available to non-members too. More details soon)

• A new medications module.

• Phoenix APOE4 Studies.

• Brain training.

• Health Files. Provider Portal.

• Pod matching with its own home.

• The insights engine I always wanted to build but couldn't — until everything else was in place.

There's also an honest note about pricing further down — and a 5-day exception I want you to know about before it closes Saturday.

But before any of that, I want to say thank you.

A small team. A loud community. That's how we got here.

We're a small team. Most weeks it's me, Jason, and a handful of APOE4 carriers like you who answer when I ask "does this make sense?".
Building something that's scientifically serious enough to deserve your bloodwork and simple enough for a 60-year-old first-time user is harder than I ever guessed.
It's a lot of hard work, and most days the question is the same: how do we make this sustainable, and as useful as possible to as many APOE4 carriers as we can reach?

The answer, every time, has been the same: you.

Every bug report you've sent. Every introduction to a doctor or researcher. Every "I told my neurologist about Phoenix" message. Every Circle thread where one of you helped another carrier through their first abnormal lab. Every podcast you got me onto.

That's why 32% of our members are healthcare professionals — doctors, nurses, pharmacists, dietitians, researchers. None of that was a marketing campaign. That was you telling people we exist.

So: thank you. Truly.

If you've ever wondered whether your one referral, your one bug report, your one introduction matters: it does. It's compounding right now, into Phoenix 2.0.

What this release is really about

You're probably going to take supplements, run protocols, and watch your numbers for the rest of your life. The question that never leaves is the same one I had the day I got my own APOE 4/4 result: is any of it actually working?

Most apps can't tell you. Your sleep, your bloodwork, your supplements, your conditions — they never talk to each other, so you keep guessing.

Phoenix 2.0 cuts most of the guessing out.

Everything now flows into one engine. Your supplements and medications live inside your daily check-in. That feeds an insights engine that reads across your habits, your pills, your conditions, your bloodwork and your wearable, and tells you the single move most likely to move your numbers this week — with a confidence level that climbs as you log. When a pattern looks real, Phoenix gives you a mission to confirm it.

That's the difference between tracking and knowing. It's also the broader system behind the stat I'm proudest of on our homepage: 89% of our members see improvements in their APOE4-critical biomarkers within 3 months (member surveys, self-reported). Not generic wellness biomarkers — the 27 biomarkers that actually matter for an APOE4 brain (ApoB, pTau-217, Omega-3 Index, HbA1c, Vitamin D, hs-CRP, and the rest), scored against APOE4-optimal ranges, not the generic "normal" your doctor uses.

Carriers who never thought they could move their numbers, moving their numbers — often in a single quarter.

OK. Here's everything new.

What shipped in Phoenix 2.0

1. A full redesign of the app and the website

The old menu had thirteen places to get lost. Now there are seven you'll actually use: Home · My Health · Supplements · Medications · Brain Training · Research & Trials · Community. Cleaner type. Calmer pages. Three-second answers instead of three-minute hunts.

The website at thephoenix.community got the same treatment — new homepage, new Our Approach page, new pricing — so the people you send to us land somewhere that feels as serious as the work you're putting in.

2. Blood analysis, rebuilt — Phoenix Score + category breakdown

Drop a lab PDF in. Our AI extracts every biomarker, scores it against APOE4-optimal ranges, and gives you a single number — your Phoenix Score — plus six category sub-scores (Hormonal, Cognitive, Metabolic, Inflammatory, Cardiovascular, Nutritional). Watch each one move test over test. This is the engine the rest of Phoenix runs on.

3. Daily check-in, rebuilt — supplements and meds live inside it

Two minutes, morning and evening. Sleep, energy, mental clarity, stress, well-being. We retired the long monthly check-in — it was doing two jobs at once and confusing everyone — and moved the health logging here. Set a supplement up once in your Stack, then log it in two taps. No more entering things twice.

4. Daily insights & trends, in one place

7-day, 30-day, 90-day. Streak. Average well-being. A radar chart of how your sleep, energy, stress, mental and well-being are sitting right now. The point isn't to make you log more — it's to show you what your body is already telling you.

5. The insights engine — your one move of the week

Phoenix reads across your habits, supplements, conditions, bloodwork and wearable — then surfaces the single move most likely to move the needle this week. Every recommendation comes with a confidence level, an evidence trail, and a duration (e.g., "30 days of data"). When a pattern looks real, Phoenix gives you a mission to confirm it. "Sauna 3× this week, log your HRV." That's how a hunch becomes evidence from your own body.

This is the module I'm most excited about. It's the thing the other 11 enable.

6. Supplements — 1,000+ library, community ratings, your full stack

Browse by health benefit. See what % of fellow members are taking each one. See community efficacy ratings (LPC-DHA leads at 4.83/5; standard fish oil sits at 4.32 — that gap is real and APOE4-specific). Don't see your supplement? Suggest it — we add the good ones every week.

Your stack lives here — taking, considering, stopped — with dosage, frequency, brand, side-effect severity and your own efficacy rating. Export as PDF for your doctor in one click.

7. Medications — brand new module, same shape

You've been asking for this for months. A full medications library next to Supplements — Lisinopril, Metformin, Atorvastatin, Aspirin and 180+ others — with the same community insights ("% of active users taking this").

Track what you take, what you're considering, what you've stopped — and log it inside your daily check-in. Why this matters: Phoenix can only surface useful patterns when it sees the whole picture — supplements and prescriptions, side by side.

8. Conditions + Trial Eligibility — finally, the 360° view

The profile got a major upgrade. Tell Phoenix once: your DOB, biological sex, APOE genotype, country, prior amyloid testing, willingness to travel, frequent-blood-draw tolerance.

Then your conditions (MCI, sleep apnea, hypertension, Alzheimer's, etc.) and goals (prevention, post-diagnosis support). This is what the insights engine has been quietly missing — and what unlocks accurate clinical-trial matching. Two minutes here compounds forever.

9. Clinical Trials — every APOE4-relevant trial, filtered to you

Every APOE4-relevant trial on ClinicalTrials.gov, refreshed daily, with a green "matches your profile" when you fit. Filter by status, phase, country.
One tap to Express Interest — we make warm intros to trial sponsors where we can. This is the module I'd have killed for two years ago, and it gets sharper every month you keep your eligibility profile current.

10. Phoenix Studies — community-driven studies, member pricing

Studies we run with carefully chosen partners, designed specifically for APOE4 carriers. Sens.ai Neurofeedback is enrolling now ($150 off member price, keep the device). The Neuronic Red Light Therapy study has 72+ Phoenix members. Vagus nerve stimulation, photobiomodulation, more in the pipeline. This is how a community of carriers becomes a research engine.

11. Brain Training (Beta) — measure first, then train

Reflex Test, Symbol Match, working memory tasks. Each one is backed by a citation (Tales & Troscianko 2005 for reaction time; Kiely et al. 2014 for Symbol Match). Run a Baseline to know where you stand against fellow carriers, then train in adaptive mode with streaks and personal bests. Cognitive reserve isn't built in a month — but you can't build what you don't measure.

12. Pod Matching — its own home, June cycle opens today

Pods got pulled out of the old monthly survey and given their own home. Same rhythm — AI-matched on the 1st of every month, 2–4 carriers per pod, weekly check-ins. Members in pods are 3.2× more consistent than carriers going it alone.

The June cycle opens today. If you want to be matched on June 1, open the app and opt in now.

→ Open the app and opt in for June

13. Health Files — upload your CMPs, MRIs, doctor's notes, 23andMe raw data.

Up to 20 files. The more context Phoenix has, the more useful patterns it can surface for you to discuss with your clinician.

Now — if you're not yet a member

If you've been reading this and you're already on the inside, skip to the P.S. — your price is locked, your update is live, June pods are open.

If you're not yet on the inside: read the whole email above as a look at what this community has built — and what you can step into now. You'd be joining 600+ APOE4 carriers — about a third of them healthcare professionals — rated 4.9 out of 5, doing the work that most carriers are told to "come back at 60" to start. We don't wait.

Here's the part I owe you the truth on.

We raised our prices. Here's why.

Phoenix wasn't sustainable. To keep shipping every week, we'd been drawing down our investment from business angels within the community — fellow APOE4 carriers who put their own savings behind this mission. That's not something I'm willing to burn through.

For Phoenix to be here in ten years — when the trials we're matching you to start reading out, when the biomarkers you started logging at 55 become the longitudinal dataset that puts you in a far better position to hear about relevant opportunities early — the price has to reflect what it actually costs to build.

So we raised it. I won't apologize for keeping the mission alive. If you're already a member, your rate is locked — this only affects anyone joining or upgrading from today forward. But I didn't want the people who've been on the fence to pay for our timing.

So, exceptionally — 20% off, for 3 days

For the next 3 days only, you can join Phoenix at 20% off

Use the code BIGGESTUPDATE at checkout. Expires Saturday, May 30. After that, the new price is permanent.

And you're protected by our 60-day money-back guarantee — no questions. Join today, fill in your conditions + trial eligibility, see your first insights, get matched into a June pod. If Phoenix doesn't earn its place in two months, ask for a full refund.
I'll send it the same day.

→ Join Phoenix at 20% off — code BIGGESTUPDATE →

I built Phoenix because I needed it. I carry APOE 4/4, my Phoenix Score is something I check more often than my bank balance, and I use every module in this email on myself every day. In seven months I dropped my ApoB by 39%, raised my VO₂ max by 31%, and pulled my HbA1c down by 0.5 points. Not because of one supplement — because I finally had a system that let me see what was actually working and stop guessing on the rest.

That's the same system you can have, starting today. Phoenix 2.0 is the version I always wanted. For the next 5 days, it's also the most affordable it will ever be.

Thank you for being part of this — whether you've been with us from the start, or whether today is the day you decide to stop waiting.

— Kevin
Founder, Phoenix · APOE 4/4

P.S. The BIGGESTUPDATE code expires Saturday, May 30 — 3 days.
Two reasons starting now matters beyond price: (1) June pods open today, and you'll only be matched if you're inside the app this week; (2) we prioritize complete eligibility profiles when matching members to study opportunities — and several open this summer. Data compounds. The earlier you start, the more powerful your profile — and your answers — become. Join Phoenix at 20% off →.